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拇指描述

2021年9步酒店营销计划(+免费工作表)

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两个星期前

制定酒店营销计划听起来像火箭科学一样可怕吗？是否：；重新开张一家新酒店，重塑现有酒店的品牌，或者进入一个新的酒店业营销角色，处理好你的营销计划是一项艰巨但必不可少的任务。如果没有一个计划，你可能会在投资回报率很低的情况下将营销预算最大化，瞄准错误的旅行者群体，或者使用不太理想的技术工具。尽早投入一点额外工作将有助于您的酒店高效竞争，这对您的酒店至关重要；在需求不确定和强劲的时期，我们都取得了成功。但是你如何开始你的酒店营销计划呢？不用担心；我们；我们为打造酒店建立了一个简单的分步流程；营销策略，让人感觉它不像火箭科学，更像是建造一个乐高火箭。只要遵循这九个步骤，您就可以；我会有一个强有力的酒店营销计划，让您的酒店达到星级（即五星级评论）。正在寻找袖珍版？此处；s您的酒店营销计划备忘单：使用您的酒店创建一份谷歌备忘单；s的基准数据尽可能利用竞争对手数据增强您的谷歌表准备SWOT分析分析分析CRM和PMS数据以了解客户细分市场的业务组合和盈利能力向您的跨职能团队展示调查结果并要求反馈合作伙伴和技术供应商的满意度为客户创建ROI预测每个工具都添加KPI状态标签，将三个预算放在一起；让我们开始吧 ；1.使用您的酒店创建谷歌表单；制定酒店营销计划的第一步是从您当前的情况开始，从您当前的每间客房收入到您的社交媒体关注。我们建议将以下所有指标映射到谷歌表格中，将您的酒店；s名称位于顶部，所有这些指标按类别组织在下面的行中。核心指标RevPAR：每间可用客房的收入。您可以在物业管理系统中快速找到此号码。ADR：平均每日发生率。您的物业管理系统中也提供此统计信息。CPA：每次购买的成本-即每次预订的平均成本是多少？该数字可以包括：；在线旅行社；（在线旅行社）频道费和任何其他预订费。ROAS：广告支出的回报。将您的广告支出（如Expedia TravelAds或谷歌广告）除以广告直接产生的收入，以获得您的ROA。营销占收入的百分比：将所有营销支出加起来，然后除以酒店；总收入.%直接预订：与OTA和GDS等其他预订平台相比，通过您的直接渠道（网站、预订办公室）预订的份额。品牌意识：你在网上的声音份额是多少？不同的酒店对此指标的计算方式不同，但一致性是最重要的 ；一个简单的计算可以是对您的compset的以下指标进行汇总：网络流量+主要在线门户网站（如Booking、Expedia、Google、TripAdvisor、Facebook和Yelp）的评论量（根据市场的不同而有所不同） ；这些门户网站上的本地业务评论通常相当于这些平台上的更多流量。广告预算：列出您的营销预算，包括每次点击广告的目标成本；您是付费数字营销新手，可以使用广告支出回报（ROAS）计算器帮助您确定理想的支出水平，如；这个。社交媒体营销功效：列出您的每个社交媒体档案（Facebook、Instagram、Twitter等）的关注者数量和参与率；搜索引擎优化（SEO）网站流量：在给定时间段内访问酒店网站的人数。您可以在Google Analytics仪表板或网站上找到流量统计数据；s内容管理系统 ；酒店业因将流量外包给在线旅行社而臭名昭著——有机搜索流量是酒店经营者可以关注的最赚钱的流量，因为它具有长期价值。关键词：列出您的网站；s top关键字-即您的网站排名较高的搜索引擎关键字。您可以在Moz、SEMRush或类似网站上找到它们。域名权威：这个指标衡量你的网站在搜索结果中排名靠前的可能性。It&rsquo；这是衡量网站的一种方法；s&ldquo；力量。”；您可以访问酒店网站；在Moz或SEMRush上也是如此 ；营销人员通常过于直截了当地看待这一指标，SEO和在线营销中的重要内容通常是与竞争对手相关的指标。漏斗绩效网站转化率：该指标比较了；旁观者&rdquo；到&ldquo；布克斯&rdquo；在你的网站上。在100名网站访问者中，有多少人真正做到了reservation? Website metrics: page load speed, first contentful paint, bounce rate and time on site are critical indicators of what's happening in the hotel booking funnel.  Google's page experience update means that even if your not the best hotel you can still outrank those formidable competitors with a great hotel website. Booking engine conversion rate: Similar to your website conversion rate, but this metric only looks at shoppers who have actually entered your booking engine. What percentage of them end up finalizing a booking? Average basket size: The average price of a reservation added to a potential guest’s “basket.”   2. Enhance your Google sheet with competitor data to the best of your abilities Now, let’s put your benchmarking data in context by studying what your competitors are doing. First, you’ll want to gather a list of three to five close competitor properties. These competitors should be located in the same general area, offer similar amenities, and charge similar nightly rates as you do. Once you have decided on your competitor properties, add their names to the header row in the columns to the left of your own hotel’s column. Proceed to fill in the cells beneath with as much information as you have readily available. For instance, you can visit your competitor’s social media pages to take note of their follower counts.  Some information will require a bit more digging. To find stats on competitor’s keywords, pay-per-click marketing, and website traffic, you can use a tool like SEMRush, iSpionage, or Google Ads’ Auction Insights. Moz and SEMRush also let you find the Domain Authority for any website, so you can simply enter your competitors’ websites to find their DA. Other metrics, like return on ad spend, cost per acquisition, and website conversion rate, will be harder to come by. If you have good relationships with your peers at your compset hotels, you can ask your competitors if they would be willing to exchange information for educational purposes. You can also ask for insights from OTA market managers or your technology vendor representatives. Another strategy is to take demos with digital marketing agencies and ask them what metrics or performance they would expect when using their tools. For instance, if you test-drive a booking engine, they should be able to share a ballpark conversion range based on similar clients’ performance.   3. Prepare a SWOT analysis  With your competitors’ data lined up nicely next to yours, you can easily compare your performance to theirs. Using these metrics, conduct a SWOT analysis to determine how you stack up to the compset.  This exercise will help to elucidate the marketing channels that will be most impactful for your business. A SWOT analysis helps you uncover your Strengths, Weaknesses, Opportunities, and Threats. It may be helpful to add a new column where you can add the appropriate label to the category. For instance, if your website conversion rate is higher than your compset average, you would add “Strength” in the SWOT column. Use these prompts to help you determine your strengths, weaknesses, opportunities, and threats: Strengths: What does your hotel do better than your compset? What sets you apart from your compset hotels?  Weaknesses: What is your hotel not so good at? Where do you have resource limitations? For example, is your marketing budget much smaller than your compset’s budgets? Opportunities: Are only a few of your competitors doing this? For example, are none of your competitors engaging with their social media audiences?  Threats: Does your hotel have any new competitors? Is a new hotel opening down the street? Will changing market dynamics push your ADR down?   4. Analyze CRM and PMS data to understand business mix and profitability by guest segment With your SWOT complete, let’s switch gears and look at your guest segments. Generate a report in your hotel CRM or PMS that shows your performance by guest mix - i.e. revenue, room nights, ADR, booking window, and similar metrics broken down by transient guests, corporate guests, groups, consortia, and any other relevant segments.  Your Hotel CRM will also calculate RFM for various guest segments (recency, frequency, monetary value) to ensure that you focus your marketing efforts on the right channels with the right marketing messages. High-quality marketing strategies don't just think about high-level demographics when creating customer personas like age or gender - the best marketers are able to use data to understand their target audience better than the compset.  Whether you're running display ads like remarketing campaigns or email marketing campaigns the language you use) resonates with the audience it's put in front of. Personalization is the key to persuading business travelers and leisure guests alike. Using this data, you can determine which guest segment is your most profitable, which one is the most expensive, which segments have seasonal trends, and more. Understanding your business mix and profitability metrics will help you decide which segments to target in your marketing plan and which ones might not deliver favorable financial results if you were to invest more marketing dollars.   5. Present findings to your cross-functional team and ask for feedback Of course, since you’ve only been looking at the hard numbers so far, it’s crucial to run your findings past a cross-functional team to get their take on your analysis. Bring your SWOT analysis and business mix analysis to the next leadership meeting - or call a special meeting with department heads to review your reports. Make sure to loop in sales, revenue management, and your GM so everyone can share their opinions. Give each team the opportunity to share their feedback, which can help you to validate and enrich your findings.   6. Rate satisfaction of partners and tech vendors Now it’s time to think about how you can achieve your goals laid out in the SWOT analysis. For instance, if you learned that your website conversion is lower than your compset or the industry average, how do you plan to increase it? Your marketing partners and technology vendors can be valuable assets here, so let’s audit each one to find areas of opportunity for growth - or potential reasons to switch to a new solution.  Make a list of your partners and vendors, then ask key stakeholders to rate their satisfaction with each one (or rate them yourself). Match each vendor with a KPI from step 1; for example, your digital marketing agency would correspond to your marketing budget and social media presence, and your booking engine would correspond to your website and booking engine conversion rates.  Some partners and vendors to consider include: Digital marketing agency Hotel CRM & email marketing software Booking engine Hotel website developer Metasearch software (and meta partners like TripAdvisor) Hotel website chatbot Reputation management and online reviews software Direct booking tools Upsell software   7. Create an ROI forecast for each tool and channel With your list of partners and vendors ready, and maybe a few items on your technology wishlist, let’s figure out the costs and potential impact for each tool. For tools you already use, you should be able to fill in cost numbers, whether that’s a commission on each reservation, a monthly fee, or a one-time investment. You can find the cost of tools you don’t already use via this very website (how convenient!) by submitting quotes to vendors on their “profile” pages. Besides costs, you’ll want to estimate the benefits these tools can deliver. For instance, if you invest in a new booking engine, it might increase your website conversion rate by 0.5%, which could lead to an additional $10,000 in booked revenue per month. Similarly, by implementing a CRM tool, the vendor could provide an estimate of additional revenue per contact in your email database by optimizing your email newsletters. Adding up all of the costs and potential revenue uplifts will give you an ROI forecast for each system on your list.   8. Add KPI status tags Keep up the good work, you’re almost there! Take your list of tools from step 6 (with their corresponding KPIs and ROI forecast) and combine it with your SWOT analysis. Simply match each KPI with the respective SWOT tag - strength, weakness, opportunity, or threat - to give context as to why you want to invest in each tool. For instance, if you identified your website conversion rate as a weakness compared to your compset, you would assign “weakness” as the status tag for your website developer or content management system.   9. Put together three budgets Now let’s sum it all up! The final step is to prepare three budgets - high, medium, and low - based on light or heavy investment in marketing tools and strategies. You might want to consider three different levels of ad spend, three different website options (i.e. standard, deluxe, and fully loaded packages), and some tools that would be nice to have but maybe not totally essential. Come up with a rationale for each and why you think spending more would yield better results for ownership, then get ready to present it for approval. Well, that wasn’t so bad! In just nine steps, you’ve created a comprehensive hotel marketing plan with not just one budget, but three, plus you’ve outlined clear KPIs you want to hit and buy-in from other hotel departments. Still have questions about your hotel marketing plan? Get started with the template below but don't feel restricted to our process - every hotel business is different so you need to customize for your individual or portfolio property needs.  

拇指描述

2021年科技酒店十大最佳工作地点

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raybet雷竞技ios下载
2个月前

每年《酒店技术报告》raybet雷竞技ios下载都会调查数千名业内人士，以找到全球最好的酒店技术工作和雇主。2020年，新冠病毒-19大流行对酒店业造成了严重破坏；世界旅游和旅游理事会预测，2020年，全球3.3亿个与旅游业相关的工作岗位中，将有1.21亿个流失；尽管存在挑战，但酒店及其供应商通过合作，在面对酒店业有史以来最大的挑战时表现出了韧性。但也存在一些问题；危机中总有机会；据大多数专家称，该流行病至少将全球经济的数字化进程提前了5年；自从流感大流行爆发以来，已经采用非接触式值机和宾客信息软件等技术的酒店已经拥有了巨大的优势，而技术对于成功经营酒店业务的重要性在未来几年将继续上升，这意味着对酒店技术人才的需求将随之增长。在《酒店技术报告》中，我们；我采访了无数酒店经营者，讲述了他们从酒店经营者到利润丰厚的技术职业生涯的历程，如德尔·罗斯、马可·本维努蒂、萨米尔·乌马尔和凯文·布朗。对于休假的酒店经营者来说，有一个前所未有的机会，可以利用酒店经验中的技能和知识，转向技术职业 ；但是你应该向哪家酒店科技公司申请呢？每年，我们都会为您做艰苦的工作，调查数千名酒店技术专业人员，以找到酒店业中最好的公司。我们要求受访者就以下关键变量对其雇主进行1-10级评分：；工作与生活平衡个人发展机会两性平等对公司方向价值观的信心2021年奖金问题：为公司评级；s COVD-19《危机应对酒店技术报告》每年都会创建此列表，原因有两个：（1）帮助行业专业人士找到最好的酒店技术工作；（2）帮助酒店技术买家了解这一点；与优秀的组织合作与寻找优秀的软件工具和产品同样重要。供应商文化对供应商关系的各个方面都很重要：产品：优秀的工作场所吸引生产最佳产品的最佳人才客户支持：快乐的客户代表提供更好的服务，并在公司逗留更长时间，发展更深入的关系。销售：当销售团队的营业额较高时，创新就会受到扼杀，因为没有；没有足够的现金来投资创新。我们的10个酒店最佳工作场所技术列表列出了为员工营造美好工作环境的公司；作为回报，这些员工为客户提供令人难以置信的产品和服务。没有进一步的告别，这里是2021年；酒店科技与hellip的10个最佳工作场所  ；10Siteminder（TIE）就在冠状病毒大流行爆发之前，行业领导者Siteminder实现了一个令人难以置信的里程碑，赢得了独角兽的地位；在首席执行官桑卡尔·纳拉扬（Sankar Narayan）的领导下，该公司在疫情爆发时迅速镇定下来，并开始推出支持员工和客户的举措，如世界酒店指数（World Hotel Index），在历史数据无法提供的情况下与行业共享实时数据；不要削减它；Siteminder有一个名为#stayingsocial的内部松弛频道，专门为在远程工作时代拥有社交空间的团队成员提供服务；这对于一家小型初创公司来说非常典型，但在拥有700名员工的大型企业中，这一点要难得多；在Siteminder这样的大型初创公司工作的最大好处在于：；据一位在公司运营部门工作的员工说，这几乎是无限的向上流动；它们让我有机会承担更多甚至超出我能力范围的责任，发展我的技能，为我担任更大的角色做好准备。他们还提供领导力培训，以增强我的能力，从而继续发展我的能力。” ；如果您；We’我们正在寻找一家快节奏的全球初创公司，走一条称霸世界的道路——那么你绝对应该在Siteminder投下一份简历；最好的部分是他们；我们在世界各地都设有办事处，因此即使您更喜欢WFH生活，您的同事也不应如此；无论你在哪里打电话回家，都不要离得太远  ；10雾化（打结）这是雾化；第一次制作酒店技术报告；s年度最佳工作地点列表，但我们怀疑这是否是他们的最后一个；以真正的瑞典时尚，其领导团队中男女比例为50%，在两性平等排行榜上名列前茅；雾化在文化一致性方面的得分也非常高，为97.8%；也许Atomize最大的突出之处在于员工对公司的评价有多高；s在危机期间对客户的新冠病毒-19响应和支持&ldquo；曾经yone from finance to product development has chipped in to try to support clients. We have for instance developed a relief-program for those that are hurting really bad, we have updated the product to amend for the large drop in occupancy for hotels, etc,” one Atomize executive told Hotel Tech Report.  Atomize made it through COVID-19 without a single layoff which is a testament to the longevity of the business and its and commitment to team members.  During the crisis Atomize stayed calm, launched the 2.0 version of their core RMS product, and even found time to bring the team together for a BBQ this summer during a slow down in transmission rates.     9. Hotel Effectiveness Georgia (the U.S. state not the country) based Hotel Effectiveness is in the business of helping hotel owners more efficiently manage labor but the question is: how well do they manage their own labor? It turns out they do a pretty darned good job at fostering internal culture.  Prior to the pandemic labor costs were the biggest focus area for most hotel ownership and management groups - despite the shift in focus Hotel Effectiveness managed to grow through the pandemic all while placing a heavy emphasis on quality of life for employees.  Team members cite a high percentage of employees being groomed from junior roles into leadership positions, flexible PTO programs, and strong opportunities for women.  PTO is great but Hotel Effectiveness management goes one step further where they encourage team members to completely unplug and not even check email during their vacation.  Adding icing to the cake, employees raved about the firm’s response to COVID-19 where it was able to grow without any layoffs needed.  One engineer raved about the Company’s COVID-19 response, “Hotel Effectiveness immediately shifted priorities specifically to address the changing needs of our clients. Hotel Effectiveness provided new guidance materials, payment options, and built new features (such as Daily Wellness Check-In) under tight deadlines to meet the new needs of our customers.”     8. EasyWay Big congrats to the first-ever Israeli startup to make this list!  If you’ve ever been to Tel Aviv or the Start-up Nation (Israel), perhaps a job interview with EasyWay is the excuse you needed to visit one of the most amazing cities in the world packed with beautiful beaches, vibrant nightlife, and a foodie scene that’s truly in a league of its own.  EasyWay is the quintessential startup with a mentality that so long as you hit your KPIs - the rest of your life is totally flexible.  An EasyWay executive’s quote to Hotel Tech Report about the last 12-months at the company says it all, “The work around the clock in the COVID-19 time was crazy.  We have developed so much stuff, that I almost miss this period. We've learned a lot from that, and staid on our feet! The rest of the team was great and it really gave me confidence in my own abilities.  If you're the kind of person who likes to work hard and play hard - you’d be wise to check out EasyWay’s open positions.      7. Asksuite This is Asksuite’s second year making the list and true to their commercial team’s motto “rockets don’t have reverse”, even a pandemic couldn’t slow down this high flying Brazilian startup.  Florianopolis may not be a hotel tech hub (yet) but the Asksuite team has access to lessons in language, hospitality and other training to upskill their way into global domination.  During the pandemic, leaders have made themselves available for 1:1 meetings to support all colleagues and perhaps it’s this close communication that leads Asksuite employees to rate 98% confidence in the future success of the firm.  Asksuite employees frequently cite an onboarding process that makes all team members feel like a part of the family in short order.     6. RoomRaccoon Despite the pandemic RoomRaccoon doubled the firm’s headcount in 2020 and achieved a major milestone in reaching 1,000 clients.  Employees frequently cite similar aspects of the culture as differentiators like their annual international week at the Netherlands headquarters and an inclusive onboarding program.  One employee within the marketing department told Hotel Tech Report, “This year RoomRaccoon decided to start hiring more new colleagues against the market trend of furlough and letting people go. To smoothen the onboarding process of our new hires we've created an E-learning program and two intensive onboarding weeks. So far we've onboarded 15 new hires since July 2020 that immediately are getting results. Something I'm really proud of!”  If you’re looking for an ambitious organization with a strong remote culture and complementary annual trips to the Netherlands - don’t hesitate and check out open listings at RoomRaccoon.     5. Alliants The Alliants story is the cure to the common venture funded business gone wrong story.  Alliants built the business developing custom software for ultra luxury hotel brands like Four Season and Jumeirah before ever dipping their toes into the SaaS world.  That means they’ve got killer products, an eye for design and engineering to back it up.  Starting in a consultative role for luxury brands has afforded Alliants a luxury not many early stage SaaS products have - cash flow.  How would this impact you when you apply for a role there?  Alliants employees are given a $5,000 stipend to invest in their own education and training.  Whether it’s a paid marketing course or intro to Ruby on Rails - at Alliants you will be able to create your own journey and take control of your destiny.  Have you ever had a boss block your calendar so people can’t book meetings with you? Well, Alliants employees have.  During winter months with less daylight, CEO Tristan Gadsby blocked the entire team’s calendars from 11:30am - 1:30pm to encourage team members to get outside, walk or simply catch some rays.  If that doesn’t sell you I don’t know what will.     4. ALICE This ain’t ALICE’s first rodeo, well it’s their fourth if we want to be precise about it.  ALICE has made Hotel Tech Report’s Best Places to Work list 4 years in a row (2018, 2019, 2020, 2021).  ALICE is an incredible place to work for former hoteliers because employees truly act as a strategic extension of their partner properties.  During the pandemic, ALICE quickly pivoted to rollout closure checklists and other free assets to help partners quickly reconfigure their operations for the new normal.  “The most memorable achievement while working at ALICE this past year was being able to provide support for our employees during the pandemic. The pandemic-related fatigue and anxiety impacted everyone and in different ways. We were able to provide support to our employees through group therapy sessions, health and wellness initiatives, increased one-on-one check-ins regarding fatigue, increased opportunities for learning and connection with one another virtually. I am so proud of how the leadership at ALICE has led us through the most difficult time in our industry's history, and with such care for both our customers, our industry as a whole, and our employees,” says one ALICE team member in an HR role.  Just as important as supporting clients through COVID-19 is supporting colleagues.  ALICE team members were constantly comforted that management understood the stress and challenges they were facing during this historic yet tragic year, encouraging an environment of transparency and honesty about how to cope with natural distractions from work in times of stress.     3. hotelkit Austria-based hotelkit is another repeat visitor on this list moving up from 4th to 3rd place.  Founded in 2012 by hotelier Marius Donhauser, hotelkit is a majority female-run business that’s growing rapidly but responsibly throughout Europe.  hotelkit’s team motto is “one team one dream” and while the team had to work remotely for a good portion of the year, colleagues are hopeful that 2021 will bring back the annual hotelkit Christmas party famous for great eats and poker.  Under Marius’ leadership, hotelkit has fostered a culture that feels like family so it’s no wonder that employees rate the culture so highly across every single vector.     2. Cloudbeds Cloudbeds may be the fastest-growing hotel tech company right now so while their headquarters are in sunny San Diego the Company has got Silicon Valley energy pumping through its veins.  Not to mention, Cloudbeds is extremely global with local managers in 40 countries. On March 11th (yes that’s right when COVID-19 took the world by storm) Cloudbeds announced the closing of an $80M funding round.  Cloudbeds employees tend to share two main things in common: (1) they are extremely performance-driven and (2) they LOVE to travel. One Cloudbeds employee within the operations department told Hotel Tech Report, “I managed to get promoted on my 1 anniversary day at Cloudbeds, I was so happy and everyone was so attentive to me during this process. Cloudbeds is an amazing company, full of amazing individuals, it's so nice to see the owners in our calls and engaged with us all at all times. I used to think I had worked at good companies, till I met Cloudbeds. This is where I want to stay and grow. It will be hard for any other company to take me from here.”  Cloudbeds has TONS of openings so make sure to browse their career page if you’re in the market.     1. Mews This is Mews’ 3rd year making the list ranking #2 in 2019 and #3 in 2020 - but this is their first year topping the list which is a testament to the strong culture at the firm.  Like most fast-growing companies, the pandemic wreaked havoc on projections and business plans for Mews leading to some difficult decisions needing to be made.  Mews not only came through what was maybe the darkest moment in the history of the hotel industry but came out stronger than ever before.  Mews leadership set a strong course for the business cutting expenses, reorganizing the team, rebranding, focusing on remote deployments, and even making an acquisition.  Quite a busy year - even if things had been normal.  Mews management has created one of those infectious startup cultures that can almost feel cult-like at times often intoxicating entire trade show floors (pre-COVID).  It’s not often that employees at an aggressive high-performance tier 1 venture-backed business get to see their founder dancing through a town hall (affectionately named Mews Con) in a silly costume.  Mews pivoted from hyper-growth mode into a sharp focus on profitability right-sizing the business and is poised to come out of the pandemic far stronger than it went in.  Lots of open roles to check out and we’re sure that list will continue to grow over the coming months.  

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Cloudbeds、SiteMinder&Room浣熊在2021年HotelTechAwards中荣获最佳人物选择奖

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《酒店科技报告》每年都会在年度人民选择奖中评选出十大最以客户为中心的全球公司，同时还会评选出每个类别中排名最高的酒店软件。raybet雷竞技ios下载人民选择奖旨在表彰和表彰那些在强劲增长和以客户为中心的不懈关注之间取得平衡的公司。HotelTechAwards平台(由HotelTech Reporaybet雷竞技ios下载rt提供)利用真实的客户数据来确定最佳品种的产品和公司，帮助酒店经营者提高他们的底线。“人物选择奖”颁给在HotelTechAwards酒店管理大奖期间表现出最强客户关系的所有类别的单一公司。在全球大流行期间，有超过550名酒店客户出来分享了对Cloudbeds产品的积极反馈。在酒店历史上最具挑战性的市场中，获得客户的这种支持，说明了你所需要知道的一切;对伴侣财产的承诺;《酒店科技raybet雷竞技ios下载报告》首席执行官乔丹·霍兰德说道。决定年度《人物选择奖》评选结果的关键因素包括经过验证的客户评论总量、评论的地域范围以及总体评论情绪和评级。最好的公司都知道，传达他们的价值主张的最有效的方式是让他们的快乐客户发出并放大他们的声音。 The People’s Choice Award recognizes companies whose customers really value the relationship and partnership. “Twenty years ago we lived in a world where hoteliers just used one of the three or four technology systems out there and typically just ended up using whatever system they had heard of before.  Today there are thousands of SaaS choices in the market and dozens of great options available for most use cases but the market is moving so quickly that it’s hard for hoteliers to identify and keep track of the best products and companies.  This award honors the companies whose hotel customers are the most vocal advocates of their products to make that process easy,” says Hollander.   About the 2021 People's Choice Award The People's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer-centricity.  Early on as a startup, it’s easier for companies to maintain strong customer relationships with a limited customer base. But as a company grows its install base and scales globally, maintaining high customer satisfaction becomes increasingly more challenging.  Each year along with individual awards for the top-rated product in each category, Hotel Tech Report recognizes the top 10 most customer-centric global companies in the annual People's Choice Awards acknowledging the achievements of top innovators across all categories who embody the values, transparency, and customer-centricity that lie at the core of truly great companies. View Ranking Methodology>>

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宣布了2021年HotelTechAwards获奖者

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raybet雷竞技ios下载HotelTech Report公布了2021年HotelTechAwards酒店技术大奖的获胜者，该奖项是基于在竞赛期间经认证的酒店经营者提供的10,000多篇酒店软件产品评论。优胜者是根据关键的性能指标选出的，包括产品受欢迎程度、客户满意度、集成兼容性、客户支持质量等。赢得HotelTechAward是酒店科技行业的最高成就。在全球大流行期间，318,466名来自世界各地的酒店管理人员访问了《酒店科技报告》，在3个月的奖励期间贡献了10,227条经过验证的新产raybet雷竞技ios下载品评论，分享了他们最喜欢的技术产品来运营和发展他们的业务。看到这一大规模的酒店经营者分享技术见解和产品建议的浪潮令人鼓舞。酒店科技报告首席执行官乔丹·霍兰德说道。raybet雷竞技ios下载这是迄今为止关于酒店经营者偏好的最全面的数据集，在历史的关键时刻，它为酒店的技术趋势提供了前所未有的见解。赢得HotelTechAward是一项巨大的成就，因为2021年的竞争将是有史以来竞争最激烈的一年。这份名单上的每一家公司都应该为自己为酒店业的发展做出的贡献感到非常自豪。在HotelTechAwards会议期间，来自世界领先酒店公司的酒店经营者将回顾其酒店使用的顶级科技产品，以提高运营效率，提高收入，并改善客人体验。 This data is used to identify the best hotel tech products and organizations. "The HotelTechAwards  are the only prize in the industry that is completely and transparently customer-driven — it's the hoteliers that decide who is best, and it's their opinion that matters most." Gautam Lulla, CEO at Pegasus. "We at SiteMinder believe strongly in the essence of openness; it is what underpins the very core of what we stand for, and the HotelTechAwards, through the program's data-driven and transparent process, aligns firmly with this value.” - Sankar Narayan, CEO at SiteMinder “This honor has deep, personal meaning as it is decided upon by our clients and represents our passion and focus for providing the most sophisticated revenue technology and comprehensive support.” Dr. Ravi Mehrotra Founder at IDeaS “The HotelTechAwards are a powerful stamp of approval for any company to possess and for hoteliers to trust. We value the HotelTechAwards process, which collects thousands of verified reviews from around the world each year.” Alex Shashou, Co-Founder at ALICE “HotelTechReport is the leading platform for technology in the hotel industry, and its meticulous and impartial verification process makes this one of the most prestigious awards.” Moritz von Petersdorff-Campen, Co-Founder at SuitePad The competition spans core areas of hotel software & technology: marketing, revenue, operations, and guest experience. 2021 Voting included participation from major hotel groups including Four Seasons, Hilton, Marriott, Accor Hotels, Hyatt, Intercontinental, Rosewood, and thousands of independents. "We originally created the HotelTechAwards as a democratized way to help our fellow hoteliers quickly determine best of breed vendors based on data they can trust and the scope of the competition this year is a testament to how far the industry has come in the last decade.  The HotelTechAwards rating process is simple, transparent, and unbiased--judging is based on time tested ranking factors, publicly available data, and crowdsourced insights from verified hoteliers who have hands-on experience with each product.” The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners were selected from the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by a global community comprised of thousands of verified hotel technology users across more than 127 countries.   Best Hotel Software Companies List >>

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9种方法让你成为一名更好的酒店经理

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3个月前

&ldquo；爱你的员工。”；这；据伦敦标志性酒店Aldwych的创始人介绍，这是经营一家成功酒店的秘诀。It&rsquo；这是一个很好的建议，也是酒店业的一个基本信条，酒店业是一个以人为本的行业。在酒店业低迷时期，如2008年的新冠疫情或金融危机期间，这一咒语受到了考验。面对不确定性和经济阻力，管理者必须平衡企业和员工的需求。因此，可以理解的是，您可能会问自己：“您的；我怎样才能成为一名好的经理？”；这是一个重要的问题，表明你已经走上了成为一名有效领导者的道路。自我意识和改进欲望是任何管理者的两个重要特征&ldquo；爱你的员工。”；这；据伦敦标志性酒店Aldwych的创始人介绍，这是经营一家成功酒店的秘诀。It&rsquo；这是一个很好的建议，也是酒店业的一个基本信条，酒店业是一个以人为本的行业。无论您是在攻读酒店管理学士学位，还是在寻求晋升的助理总经理，甚至是资深酒店经理和酒店运营专家，本文都将分享成为一名更好的经理的永恒秘诀 ；1.一个伟大的酒店经理必须诚实客观，对员工永远诚实！你不想粉饰事物，隐藏真相，或者显得冷漠、逃避或漠不关心。您的员工无论如何都会看穿任何BS，因此；It’最好尽可能诚实（不要吝啬）；当压力和情绪高涨时，保持客观。它有助于保持你的头部水平，让你的身体平衡。对员工个人而言，过于深沉的情绪会造成不一致的体验。这会滋生不公平感和怨恨感，就像个人感觉到的那样；我们受到不同的对待。避免这种情况，保持客观和诚实 ；2.酒店管理工作在大厅进行，遇到困难时离开办公室，员工最不希望看到的就是你；你躲在办公室里。走出酒店，与酒店的各个方面保持联系。您；我们将更好地了解当前的情绪和运营需求。这被称为&ldquo；绕行管理（MBWA），&rdquo；它让你站在最前面，让员工看到你。您以身作则，向他们展示您；重新活跃和投入，而不是躲在办公室里；可见也是提供一流宾客体验的绝佳方式。与客人打招呼，并随时提出意见或问题，让您与他们的需求保持一致——这是一种个性化的方法，可以鼓励热情的评论并建立您的在线声誉；请记住：；仅仅离开办公室是不够的：你还必须与他人互动，以真正促进利益的实现；说；哈密斯特酒店集团首席执行官马克·哈密斯特（Mark Hamister）：；在MBWA中添加一个互动“I”，使我们能够最终鼓励管理层和员工之间的团队合作，增加每天非正式解决问题的机会，从而产生即时和创造性的解决方案。” ；3.最好的总经理优先考虑速度而不是精度如果通用汽车公司的职位描述有一个TLDR（太长了，没有读过）标题，它会读到“做一切，永远” ；无论你意识到与否，你的团队都会从你的自信和姿态中得到提示。作为他们的领导者，你设定了标准。特别是在危机时期，当情况经常变化时，你必须是一个无畏的领导者。您不需要；我没有沉思的余地。所以你必须果断，把速度放在首位，而不是精度。即使你因为内心的恐惧而不得不假装，也要行动迅速，充满信心。请看下一点，了解需要优秀领导者果断的具体策略 ；4.酒店经理的工作要求快速、公平地解雇员工，这是大多数酒店在正常（即非新冠疫情时期）面临的首要挑战 ；总经理需要在人力资源管理方面具有很高的技能 ；其中一部分包括寻找最好的人才，但不幸的是，这也包括解雇不适合文化的员工 ；一个坏苹果可以摧毁一个组织的文化。即使你今天不得不解雇员工，一旦经济衰退缓解，需求恢复，你也可能想雇用他们。你最不想做的就是给员工留下一个不好的印象，这会降低员工的忠诚度。对他们做正确的事，因为你可能想把以前的员工带回来，而不是试图寻找新员工。随着经济衰退的持续，休假可能会变成暂时的。你甚至可能需要解雇你最近雇佣的员工。解雇往往是经理最糟糕的部分 ；这会让人情绪疲惫，而且非常困难。但是don’t delay the inevitable, as making several rounds of smaller layoffs leads to lower morale.  To minimize the stress of an already difficult situation, fire quickly and fairly. Make an honest appraisal of what you need to do to keep the lights on and then make those decisions quickly. You also want to be fair and as transparent as possible about how these decisions were made. Avoid politics and personal preferences to avoid favoritism or ill-will. And always follow the traits above: Be objective, honest and helpful!   5. Interpersonal Skills are Key: Listen, Listen, Listen! Great leaders are great listeners. They're able to listen, synthesize and act based on what they’ve learned. Listening is the foundation of hospitality, as it builds mutual understanding, meaningful relationships and memorable, experiences, says Gary Gutierrez of HRI Lodging in New Orleans: “For hoteliers, what’s most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Running a hotel, like life, is all about how you make people feel.” And it’s not just with guests; sometimes it's just about being a friendly ear for your team. You don't have to be a therapist but you certainly have to be there to listen. Oftentimes, that’s what your team needs most: a sympathetic ear.   6. Be Available to Your Staff Make it crystal clear that you are a manager with an open door policy. Build trust with your staff by listening to their concerns and doing what you can to address them.  Different roles require different styles of communication and hospitality management employs a highly diverse employee base.  Front office and guest service workers are generally very social and outgoing where engineers and chefs, for example, might require a more logical and direct approach.  Of course, much of it will be out of your hands. So just listen and empathize.  Be there for your staff and they will have your back. Even in tough times, people know when they are treated fairly and with respect - and that makes a lasting impression.  Sometimes an open-door policy may not be enough to encourage employees to surface issues. Experiment with holding office hours, which are open to anyone and held at the same frequency (weekly, bi-weekly or monthly).  You also should offer anonymous channels of communication. Not everyone is comfortable with face to face conversations. To reduce gossip, prevent abuse and shorten the distance between you and your employees, make an anonymous feedback channel for your staff. Anonymity helps you build trust and address concerns quickly before they get out of control.   7. Embrace Creativity, Patiently A crisis is an ideal time to experiment and try new things. It pulls you out of the everyday routine and provides an organic opportunity to embrace creativity. Convene your staff and encourage them to brainstorm creative ways to both address the current crisis and build resilience for future ones. One of the corollary benefits to creativity is that it often engages your staff. Most people respond well to being asked to brainstorm ideas and contribute to the success of the organization. By unleashing your the creativity of your staff, you inspire and bring out the best, which also nurturing potential future leaders, says Paul Patiño of the Saguaro Palm Springs:  “The true challenge is being that leader that can move everyone in the same direction together and bring out the best in each person, inspiring them to be better versions than they already are. All great things take time, patience, and lots of love.”   8. Get Creative and Do More with Less Hotels everywhere are trying to do more with less. There’s fewer bookings which means fewer people working on property.  Look for opportunities to economize your operational footprint and be as efficient as possible. If you can find room in the budget, invest in new technology that preserves service standards despite being short-staffed -- and reduces the burden on your small team overloaded with tasks.  Hotel technology like revenue management systems should be viewed drivers of profitability rather than cost centers at your hotel.  For operations managers at large hotels or hotel chains, preventive maintenance software can keep down long term equipment replacement expenses.  Lodging managers and owners of small hotels can use technology like guest messaging software to deliver impeccable service to guests even when running with a light staffing model. Roll your sleeves up and show your team but no task is too small. It’s all-hands-on-deck, so step up and lead by example. This behavior will build trust and motivate your staff, as well as create a “we’re all in this together” mindset.   9. Be Helpful and Humble Great managers aren't just good listeners and clear communicators, they're also helpful. Management experience tends to strengthen humility and empathy amongst top leaders yet exacerbate arrogance amongst weak ones.  The hotel industry is a people business and while this is our last recommendation it's arguably the most important. As a trusted resource, you show staff that you care and that it’s ok for them to bring their whole selves to work.  When you fire people, offer to write recommendation letters and do help them in their job search. When you discipline individuals, provide clear performance improvement tips that help them improve. When you walk around the property, be helpful to guests and staff - helpfulness is a form of hospitality, after all! You also must be humble. As someone in a position of authority, it’s easy to think that your position makes you the best person to solve the problem. But that leaves blindspots and leads to employees feeling disengaged at work. That’s not a good recipe for hospitality! To avoid this, leaders don’t just listen but also ask to lead with questions, says Joseph Kirtley, GM at Highgate Hotels: “Leaders often feel that we are supposed to have all the answers. In actuality, being a great leader takes humility, and asking the right questions. Opening yourself to the strengths and knowledge of those around you takes you to another level.”   Did we miss any? Reach out over live chat to share your favorite tips with the Hotel Tech Report community!

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dailypoint™获得III级全球支持认证

raybet雷竞技ios下载
3周之前

本周，dailypoint&trade；酒店技术报告；s三级全球客户支持raybet雷竞技ios下载认证（GCSC），用于投资工具、流程和战略，以确保客户在GCSC准则的四个关键支柱（包括：先发制人支持、反应式支持、指导和客户验证）中持续取得成功。酒店技术报告GCSC认证计划沿着客户支持基础设施的关键维度分析软件供应商，以帮助酒店经营者在选择技术合作伙伴时最大限度地降低风险并取得积极成果；为了获得认证，各公司必须将其内部系统开放给酒店技术报告，以便按照HTR进行评估；s严格的34点GCSC准则&ldquo；当涉及到酒店的电子邮件营销和CRM时，并不总是有一个明确的答案，而是有不断发展的最佳实践，以确保您保持一个干净的数据库和强大的电子邮件声誉，以确保您的活动成功；dailypoint团队不仅通过其帮助中心和票务系统提供强大的自助服务支持以回答问题，而且他们还为客户提供了一个学院，以学习最佳实践并不断增长他们的知识，这一点同样至关重要；酒店技术报告联合创始人亚当·霍兰德。“如果支持不能提供同样高的水平，即使是最好的软件也无法长期成功。对于dailypoint来说，支持和客户管理团队的质量是我们理念的核心要素，也是我们增长的主要保证。”dailypoint&trade首席执行官Michael Toedt博士；以下GCSC评估概述了每日Point&trade所采用的经验证的系统和流程；已到位，以教育、培训、留住和支持客户 ；dailypoint&trade；'s GCSC评估总结；评分标准：27/34认证级别：三级客户导向：以客户为中心的建议：建议的支持团队规模：7名支持团队负责人：Claus Kannewurf，服务与维护执行总监；支持认证期限：2021年2月2022年2月支持堆栈：Jira、dailypoint、Youtube、Wistia、Manula、Microsoft团队、Userlane；GCSC支持准则第一节：先发制人支持；GSCG评分准则的先发制人支持支柱审核供应商为客户提供自助资源便利的工具和流程；这些自助资源是提供简单故障排除的基础，并在产品相关问题出现之前抢先回答这些问题，为客户提供更直观、更无缝的体验；以下是《酒店技术报告》核实的dailypoint&trade；为客户准备了：1.1在线知识库/帮助中心：供应商为客户提供了一个可搜索的帮助中心，以便客户轻松找到常见客户问题的答案。2.1在线培训视频：供应商提供预先录制的视频，客户可以全天候访问这些视频进行自学和深入了解产品知识。3.1应用内导览：供应商提供嵌入在其界面中的应用内导览，为用户提供指导和教育，以便用户在使用产品时有机地发现并轻松访问；（新增，2月21日更新）3.2工具提示：当用户将鼠标悬停在界面中的按钮和UI元素上时，供应商提供了有用的提示和提示。（至少10个应用程序内工具提示）4.1实施文档/路线图：供应商为客户提供了步骤、流程和利益相关者的可视化地图，以确保所有利益相关者都保持一致，从而使实施过程更加无缝。GCSC支持准则第二节：反应式支持；反应式支持支柱评估公司对客户的响应能力以及他们在问题出现时快速解决问题的能力，确保及时响应并为客户提供服务；以下是《酒店技术报告》核实的dailypoint&trade；为客户准备就绪：1.2透明流程：供应商已通过屏幕共享向酒店技术报告开放其系统，以验证其提供客户支持的工具和流程是否到位。1.3电子邮件支持或电话支持：供应商提供客户支持渠道、电子邮件或电话支持（其他渠道：电话、聊天、电子邮件）的至少一种传统方法1.4多语言支持：供应商以其拥有活跃客户的语言（英语、德语）提供支持1.5专门构建的支持和票证管理工具：供应商利用专业的客户支持软件，该软件具有有效管理支持票证、跟进、升级和分析的功能。2.2实时聊天支持：供应商提供网站或应用程序内实时聊天作为替代客户支持渠道。3.3合同SLA：供应商在客户合同中有服务水平协议（SLA）条款，以保证服务水平re upheld. 3.5 Feature request tracking: Vendor offers the ability for clients to easily submit feature requests and has a methodology in place for escalating high priority features. 4.5 Verified Contract SLA monitoring: Vendor has SLA terms fully integrated into their customer support software that has automatic notifications ensuring that SLA's are monitored and upheld.   GCSC Support Rubric Section III: Customer Success & Coaching While keeping customers happy is commonly thought of by software companies as the top priority, keeping them well informed is of equal importance. The third pillar of the GCSC Rubric identifies the key ways that vendors inform, educate and train their customers to realize successful outcomes with their products.  The following are the rubric items that Hotel Tech Report has verified that dailypoint™ has in place for clients: 1.7 Customer satisfaction monitoring (ex. NPS surveys, CSAT): Vendor has processes in place to regularly monitor customer satisfaction. 2.3 Product updates/changes (release notes/changelog): Vendor offers easily accessible robust documentation of feature updates and product improvements to educate clients on new ways to maximize usage of the product. 2.4 Quarterly success check ins: Vendor offers [at least] quarterly customer success check ins to review progress, share best practices and ensure that clients are successful and happy with the product or service. 3.6 Performance reporting: Vendor offers reporting and analytics to show clients the value of the product or service. 3.4 Managed Services: Vendor offers additional consulting and managed services to help clients maximize their usage of the product. 4.9 Dedicated customer success monitoring software: Vendor utilizes dedicated customer success software to monitor product usage and coach users to succeed with the product. 4.10 Customer conference: Vendor produces an in-person or online user conference to build a community, share product updates and educate users on best practices. GCSC Support Rubric Section IV: Customer Validation The GCSC’s 34-point rubric and Hotel Tech Report’s verification of internal tools and processes validate the vendor's systems in place; however, the validation of the success of these tools and processes can most significantly be validated by the unbiased perspectives of real hotelier customers.  This pillar looks at unbiased verified client reviews and satisfaction scores to validate that the processes in place are working in the eyes of customers based on their satisfaction ratings.  The following are the rubric items that Hotel Tech Report has verified that dailypoint™ has in place for clients: 2.5 4-star avg. customer support rating: Vendor has outstanding customer support ratings averaging more than 4/5 across all client reviews. 3.7 Public Feedback Validation: Vendor shows exemplary client relationships and is a top performer on Hotel Tech Report with more than 50+ verified client reviews. (NEW, Updated Feb '21)   About the Hotel Tech Report Global Customer Support Certification (GCSC) Support is one of the most critical aspects of the vendor selection process and yet historically there has never been a way to know the quality of a company’s support, until now. Using Hotel Tech Report’s proprietary framework, companies are assessed along four key dimensions: pre-emptive support, reactive support, coaching/success and client validation to provide hoteliers unprecedented levels of transparency to more easily identify top technology partners.  

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15家科技公司合作解决酒店业的数十亿美元问题

raybet雷竞技ios下载
10个月前

15家技术公司齐聚一堂，为世界各地的酒店技术买家创造透明度；这项由《酒店技术报告》推动的计划对酒店软件供应商的客户支持流程进行了30多个关键变量的评分，以帮助买家做出更好的合作伙伴决策。每年，酒店业主因软件停机和未使用的功能而损失数十亿美元；通过利用新的GCSC全球客户支持认证，酒店经营者可以自信raybet雷竞技ios下载地将新的技术合作伙伴关系透明地纳入支持系统，以缓解此类问题；软件不可避免地会崩溃，而强大的客户支持是抵御急剧损失的最佳防御。与酒店技术报告支持认证供应商合作的酒店经营者也知道，这些合作伙伴已投资培训材料和内容，以确保其团队拥有实现成功结果所需的一切。该认证在供应商社区建立了责任感，通过酒店技术报告（The world&rsquo；全球最大的酒店行业技术研究平台和在线社区。Mews Systems、OTA Insight和IDeaS Revenue Solutions等领先公司一直是这一新行业标准的主要支持者，该标准为技术公司与其酒店客户之间建立更好的关系铺平了道路&ldquo；我们最初是用一个简单的概念来阅读《酒店技术报告》；我们的假设是，拥有良好客户支持的公司将乐于通过《酒店技术报告》对其支持KPI给予充分的透明度，而拥有低于标准支持的公司将永远不会提供这种访问；HTR团队将这一理念付诸实践，我们；我们很自豪能够在全球范围内完全透明地了解我们如何与客户接触、教育和支持我们的客户。最终，该支持认证是酒店经营者识别真正将客户视为合作伙伴的公司的一种简单方法—it；“这是行业的游戏规则改变者。”；Mews系统的创始人理查德·瓦尔特说。酒店集团的决策者通常会花费数月的时间研究软件功能和定价，但他们很少能够深入了解关系如何变化，以及一旦签订合同，他们的团队将获得何种程度的支持&ldquo；酒店经营者不断受到JD Power和AAA等各方的评价，他们为客人提供的服务最终帮助客人找到最好的酒店；通过这一举措，酒店经营者现在可以安心地了解到，他们未来的供应商不仅在合同锁定之前已经过专业客户支持的预先审查，而且还可以轻松了解哪些工具和流程最重要，哪些最重要；s的潜在供应商已经投资，帮助他们在交易结束后获得成功。”~Adam Hollander，《酒店技术报告》糟糕的客户支持对酒店软件买家和卖家来说都是极其昂贵的；对于买家而言，技术供应商的客户支持不佳可能导致收入损失、客户满意度差以及技术支出ROI弱&ldquo；当预订引擎失灵时，酒店经营者每分钟可能损失数千美元；如果需要24小时才能联系到供应商，该怎么办；s的支持团队并解决问题？酒店经营者在与新供应商签约时很少预测（更不用说计算）此类成本，因为他们；你既看不见也记不住；一旦这种情况发生在他们身上，他们就会陷入恐慌，希望他们能提前知道。”；霍兰德说。强大的客户参与流程的另一个好处是最大化软件功能；一项针对380万软件用户的研究表明，仅在美国，每年就有300亿美元被浪费在未使用的软件上；满足《酒店技术报告》要求的供应商；s的支持认证已经过必要工具和流程的预先审查，以确保酒店团队将在所有功能方面接受适当培训，从而最终帮助他们最大限度地增加软件投资，并实现更高的软件支出ROI；“SaaS行业45%的软件功能从未被使用过。这是一种巨大的浪费。虽然OTA Insight的使用统计数据表明我们工具中的直观功能得到了很好的利用，但我们所追求的不仅仅是交付正常工作的软件；我们致力于通过确保我们的产品质量，确保客户能够最大限度地投资OTA Insight的詹姆斯·帕森斯（James Parsons）表示：“ts和功能简单、直观且具有附加值。我们非常关注客户反馈和输入，这为我们正在进行的产品开发提供了信息。”。GCSC客户支持认证的创始成员在全球范围内齐聚一堂，将这一倡议付诸实施；每个创始成员都授予酒店技术报告ccess to their internal systems for the team to rate service delivery with its proprietary support certification framework.     Founding Members of the Global Support Certification include:  Mews Systems (Prague) IDeaS (Minneapolis) OTA Insight (London) TrustYou (Munich) Travel Tripper (New York) Hotelchamp (Amsterdam) Oaky (Amsterdam) Revinate (San Francisco) D-EDGE (Paris) Pace (London) Beekeeper (Zurich) RevControl (Eindhoven) Hotel Effectiveness (Atlanta) GuestRevu (Port Alfred) Stardekk (Brugge) The GCSC Global Customer Support Certification is now live for hotel technology suppliers to apply for certification.  This budget season, for the first time ever, hotel tech buyers can easily vet customer support for future vendors and access support certification details right from company profiles on Hotel Tech Report. Learn more about the certification

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2020年HotelTechAwards酒店技术大奖现已开放注册

raybet雷竞技ios下载
1年前

2020年HotelTechAwards (www.hoteltechawards.com)现已开放注册，这是酒店业唯一的数据驱动奖项平台，旨在表彰在评委眼中最重要的、即他们的客户眼中胜出的最佳酒店科技公司。2019年HotelTechAwards获奖者包括顶级酒店科技公司，如TravelClick、Beekeeper、Screen Pilot、Atomize和Oaky。总部位于纽约的ALICE击败了亚军Mews Systems(十大最佳酒店科技工作场所)，赢得了“最佳酒店科技工作场所”。“对于酒店来说，收入的产生和运营已经变得非常复杂，威胁到盈利能力，并降低了客户体验。答案在于创新的技术解决方案，它可以颠覆颠覆者。Revinate是酒店科技行业最知名的品牌之一，也是2019年最受好评的酒店客户关系管理公司，其首席执行官Marc Heyneker表示:“HotelTechAwards认识到了这些技术及其对我们行业未来的有益影响。”各公司在市场营销、收入管理、客户体验、运营和销售技术等领域竞争领先地位。从硬件到软件的酒店技术公司，以及数字营销机构等服务企业都有资格获得提名。全球已有40多家公司预先注册参加比赛。注册截止日期为9月1日。 Voting will take place through December 31, 2019 and winners of the 2020 HotelTechAwards will be announced on January 15, 2020. "As a former hotelier there was ultimately one thing my team wanted to know about prospective technology partners," says Jordan Hollander, co-founder of Hotel Tech Report. "We wanted to know what other hoteliers like us thought about the service providers, that they were tried and true and that the company could deliver on their sales promises. The HotelTechAwards were designed to do exactly that - they help hoteliers see what people like them honestly think about products and services to help them make better decisions for their properties." Learn more about the HotelTechAwards and register now at www.hoteltechawards.com

拇指描述

2018年HotelTechAwards酒店科技大奖揭晓

raybet雷竞技ios下载
3个月前

在过去的3个月里，来自40多个国家的100多家酒店业顶级科技公司参加了2018年HotelTechAwards酒店科技报告的活动，通过利用客户反馈和透明度来加快全球创新的步伐。raybet雷竞技ios下载各公司在30个关键的酒店技术类别中竞争令人垂涎的榜首，今天，酒店技术报告自豪地宣布了2018年的获奖者。raybet雷竞技ios下载HotelTechAwards将顶级技术分为以下几类:营销——吸引新客户的技术——收入——优化分销和商业策略的技术——运营——帮助酒店高效运营的技术——宾客体验——让入住酒店的客人与众不同的技术——《酒店科技报告》的全球酒店经营者社区团结在参与其中的顶级供应商的背后raybet雷竞技ios下载通过contributing invaluable qualitative product feedback as well as more than 7,500 data points across key metrics including: ease of use, customer service, implementation, ROI and likelihood to recommend (learn more about scoring) to help determine winners. So what is the significance of the HotelTechAwards? "For the first time, hoteliers can reference an unbiased source of information provided by their peers and verified by a 3rd party to help them easily learn about and discover the best technology for their hotels. Hoteliers can often be slow to adopt new technology.  The reality is that they're slow for a reason--the wrong choice in a vendor can risk both their hotel's profitability and even their personal career" says Hotel Tech Report's Adam Hollander. "Whether its lost revenue from a poorly optimized mobile website, a lawsuit from a security system that failed to record or a hit to their P&L from a poorly calibrated revenue management system--hoteliers are justified in being especially cautious during the technology vendor selection process.  The HotelTechAwards serve as a platform to help educate hoteliers and keep their respective hotels competitive in a world where tech giants like Airbnb and Expedia are looking more like their compset than ever." Quantitative data is extremely important for selecting the right technology for any hotel company.  What is the ROI? What’s the uplift in conversion, how does a product improve guest satisfaction scores or decrease service response times? Quantitative data drives the promises made by vendors during the sales process. Subjective data from unbiased customer reviews enables decision makers to see how well vendors deliver on those promises.  The winners of the HotelTechAwards are the companies who have both world class products and incredibly strong relationships with their customers. To all of the companies (view all) who embraced customer feedback and transparency by campaigning in the 2018 HotelTechAwards, we commend you for your service to the industry at large and are now proud to present to you--the winners of the 2018 HotelTechAwards:   Bonus Feature: The 10 Best Places to Work in Hotel Tech

营销类概述

酒店营销是一项复杂而微妙的实践，需要计划、耐心以及分析和适应结果的能力。在实践中，酒店营销人员将创造性思维与战略方法相结合，利用强大的创造性来支持市场营销活动，以提高入住率和收入。酒店营销人员的角色有三个重叠的部分:创造力、策略和关系管理。通过这些组成部分，酒店营销人员必须是一个以团队为导向的问题解决者，以及一个以结果为基础的思考者，始终如一地计划和执行以实现预期的结果。

历史上，酒店营销人员一直专注于公关和社区参与;然而，在当今的数字分销领域，对酒店营销人员来说，精通技术并知道如何使用适当的工具是至关重要的。就像大型科技公司不会雇佣不会使用Salesforce或Marketo的销售代表一样，你的酒店也应该避免那些不知道如何使用技术工具来正确营销酒店的候选人。

这里有一些关键的软件和服务类别，每个酒店营销人员必须熟悉，以取得成功。

每个酒店(无论是品牌酒店还是独立酒店)都需要一个数字营销机构合作伙伴。在线旅行社将客人从你身边带走，并对每个预订收取15%以上的佣金。数字营销机构所做的是确保你的酒店在整个预订过程中与你的客人进行互动，这些潜在的客人最终会直接通过你的网站进行预订。渠道和策略涉及到任何机构的方法和高度定制的每一个财产。利用媒体分销和渠道分销的混合方法，以及网站内外的行为和个性化技术，数字营销机构应该为你的酒店增加直接预订量。

主要数字营销代理服务：
  • 搜索引擎优化
  • 扫描电镜
  • 网站开发
  • 电子邮件营销
  • 元搜索管理
  • 社交媒体管理
  • 公关
  • 付费广告

顶级酒店数字营销机构:


一个互联网预订引擎本质上是一个酒店网站的购物车，它的唯一目的是推动和转换直接预订。一个好的预订引擎是通过提供一个无缝的预订过程来优化转换的，在这个过程中，您的客人可以查看价格和房间类型，并尽可能简单地完成预订。一个有效的预订引擎应该通过渠道经理将数据直接映射到您的物业管理系统中。

主要订票引擎功能:
  • 渠道经理整合:为了确保所有在线渠道的房间库存都能自动更新，预订引擎与渠道经理的集成至关重要。
  • 手机和社交媒体兼容性:让你的预订引擎在手机上无缝运行，并与你的酒店所在的社交媒体网站兼容，这是绝对必要的。
  • 数据收集:您的预订引擎应该为您提供透明、深入的见解，使您能够找到需求和预订模式。
  • 灵活适应酒店需求:预订引擎是否显示您的客人熟悉的语言和货币?它提供网上代金券兑换还是提供婚礼和企业预订模块?这些问题可以帮助你确定预订引擎是否能够灵活地满足你的酒店需求。
  • 设置、服务和支持:也许最重要的一点是服务，即你的供应商是如何照顾你的。他们的设置、持续支持和培训是怎样的?他们让你觉得自己很特别吗?你的生意对他们重要吗?

关键人物:

直接预订平台提升您当前网站和预订引擎的性能与工具，为您的网站添加一层个性化。最有效的平台跟踪酒店网站上的用户行为，然后根据用户的行为提供定制信息和促销——例如，提前6个月向客人提供“早鸟”服务。拥有大量数据规模的平台提供商能够通过不断地将他们从数千个网站获得的经验反馈到平台上，从而使每个客户受益，从而自动化大部分优化经验。在正确的时间提供正确的信息可以改善客人的体验，并对直接预订有显著的影响(降低酒店的OTA佣金成本)。通过“直接预订平台”，酒店经营者可以测试和优化网站内容，以提高转化率。通过每一次预订，酒店经营者都可以学会如何锁定更多的客人，并将其转化为更多的客人。

主要特点:
  • 价格和平价数据的准确性和见解:I行业领先的价格和奇偶校验数据的准确性伴随着关于削价分解，削价率vs转化率，奇偶校验的可访问的信息
  • 价格比较小部件:可定制的价格比较小工具，定期对真实客人进行UX测试，以优化设计
  • 消息目标:具有高级细分和触发功能的目标消息传递
  • 自动实时聊天:一个人工智能聊天机器人，可以回答有关你的酒店的具体问题，让你的员工可以把精力放在其他地方。
  • Drag-n-Drop定制:一个自助服务的在线消息生成器，允许酒店经营者轻松地创建个性化的、定制的消息(从模板或从头开始)，并立即查看和编辑结果。
  • 酒店评级:专为酒店经营者设计的实时聊天功能，包括PCI兼容、安全的卡详细信息收集和图像/pdf上传。
  • 分析和报告:快速查看仪表板，显示转换数据的图表和指标、随时间变化的直接预订趋势以及其他性能数据和见解。
  • 数据驱动的实验:一个专门的数据科学团队，专注于运行准确的产品测试，并从广泛的数据中绘制行业和酒店特定的见解。

关键人物:

销售软件通过在正确的时间、以正确的价格向正确的客人提供有价值的服务，使您的酒店能够从同一位客人那里获得更多的消费。如果操作得当，增加销售会带来更多的增量收入和更好的客人体验。

主要特点:
  • 经前综合症集成:自动连接数据库(PMS/渠道经理/OTA)。与您的双向集成物业管理系统可以显著提高效率，但upsell软件可以在没有它的情况下运行。
    • 排除列表:可能会将客人排除在外。
    • 易于使用和跨设备:易于使用的平台，客人兑换优惠在任何设备。
    • 实时报告:通过分析和报告获得洞察，并随着时间的推移不断改进。
    • 可定制的CMS:帮助确保员工能够实时更新、定制和测试报价。
    • 多语言:你的客人来自世界各地，确保你能够接触到所有人。
    • 电子邮件自动化:自动提供，赎回和确认电子邮件。
    • GDPR合规:确保你的供应商符合欧盟数据保护隐私标准。
    • 排除列表:可能会将客人排除在外。

关键人物:

信誉与评审管理解决方案汇总了网上所有形式的客人反馈，帮助酒店管理者以有效的方式阅读、回应和分析这些反馈。95%的客人在做预订决定之前会阅读评论，而在价格之后，评论是预订酒店时最重要的决策变量。通过声誉和评论管理解决方案，酒店可以积极地影响旅客在做出预订决定时看到的评论和评级。

主要特点:
  • 审查汇总：对于许多酒店来说，最重要的评论渠道包括他们自己的客人满意度调查、Booking.com、TripAdvisor和谷歌。如果这些评论网站没有包含在解决方案中，酒店将不得不重复他们的评论管理工作。
  • 企业的知名度:对于管理多家酒店或坐在公司层面的酒店经营者来说，代表所有管理酒店查看和报告的选项是对可用性和有效性的明确要求。
  • 语义分析:简单地阅读或浏览评论并不能让酒店经营者洞察如何改进，但通过语义文本分析提供的汇总评论摘要，酒店经营者可以开始看到哪些评论对他们的评级产生了最积极和最消极的影响。
  • KPI报告:酒店经营者通常需要提供kpi报告，即回应率，以满足要求的现状。为了方便跟踪，可以直接从酒店的账户下载，也可以通过电子邮件自动安排。
  • 竞争对手基准:当酒店经营者搜索一家酒店时，他们是在比较一家酒店的竞争对手的得分。了解和跟踪你的酒店与竞争对手相比的表现是推动预订的关键组成部分。

关键人物:

有效的元搜索管理软件数字营销活动有助于酒店经营者增加收入，吸引新客户，实现更大的业务目标。元搜索管理软件提供的工具和服务使旅游品牌能够最大限度地扩大其数字覆盖范围。这反过来又使他们能够发展业务，提高盈利能力。

主要特点:
  • 可靠的报告：元搜索活动可能有数十万个数据点和复杂的投标层。您将希望能够访问健壮的、可定制的、与内部数字和业务目标一致的报告。
  • 投标管理:自动投标功能允许您应用最佳的投标模型，以符合您公司的目标、约束和数据。这让您可以自由选择如何为您的活动投标，并执行自定义算法，以最大化结果。
  • 自定义标签:标签或标签功能允许活动管理人员设置自动和一次性分组的属性基于任何自定义值。如果你正在管理成百上千个属性的元搜索，标签是组织活动和识别趋势的必要功能。
  • 属性内容管理:报告由丰富的属性级数据提供信息，使您能够将地理环境添加到广泛的报告中，并引入非常细粒度的酒店属性以进行更详细的分析。
  • 智能目标:受众定位包括为特定的客户群体设定报价。根据受众细分元搜索活动的能力是通过广告触及目标客户的重要功能。

关键人物: